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 Why Is Haven™ Better Than Typical Grocery Brands?
Haven™ uses only the highest quality natural meats and grains with no corn, wheat or soy and no by-products. Our aim is to deliver the bio-available ingredients to ensure maximum nutrient digestibility to ensure vitality and a long healthy life. Haven™ is a natural diet with the vast majority of the protein and fat coming from animal, not plant, sources.
What’s Bad About Corn, Wheat and Soy?
None of these are necessarily bad. They are simply less expensive ingredients that are not as bio-available to your pet. These low cost grains have also been linked to recent recalls, digestive issues and allergic reactions. While many foods use corn, wheat and soy as sources of protein, your pet absorbs much less of the protein from these grains than from a meat meal. This generally means that your companion may not be getting the amount of protein and other nutrients that are indicated on the bag.
What About By-Products?
Again, they aren’t necessarily bad. They are just less expensive ingredients with a lower nutrition value. For example, Brewer’s Rice is a commonly used by-product grain in pet food. Just like the name suggests, Brewer’s Rice is the part of rice that remains after the brewing industry takes the part they want. In the process, the remaining Brewer’s Rice has lost anywhere from 25-33% of its nutrient value.
 Well Isn’t Whole Meat Better Than Meat Meal?
Surprisingly the answer to this question is no. It sounds better but it really isn’t. Pet food ingredients are listed by weight as they are put into the mixer before processing. Since most whole meats are about 85% water, this is removed as part of the production process. So if Whole Chicken, for example, is your first ingredient by weight when added, it is actually about your 4th or 5th ingredient once the water is removed. This leaves your pet lacking the necessary digestible meat protein.
Meat meals are basically whole meats with the water removed and ground into a meal. They already have the moisture removed so they do not diminish during production. Basically, meat meals are a much more concentrated source of protein and amino acids. This is why foods with whole meat as the first ingredient must have another meat meal as the next ingredient. If they don’t, you are simply not getting enough of the meat protein your pet needs for maximum health and performance.
A Safe, Healthy Choice
Hopefully this information will help you to better understand why Haven™ is a safer, healthier alternative for your pet. Don’t just take our word for it, though. Do your own research and then try Haven™ so you can see the difference for yourself.
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